CHRISTEYNS BRASIL - PRODUTOS QUIMICOS LTDA was created on 17th March 2011 and, having incorporated the share capital, was registered at the Chamber of Commerce in São Paulo on 15th July.
Christeyns Brasil will have its headquarters in São Caetano do Sul in the state of São Paulo and will initially concentrate on the laundry activities in the states of São Paulo, Rio de Janeiro, Minas Gerais, Espírito Santo, Paraná and Santa Catarina.
The company is already in the process of applying for product registrations and expects to complete this by September 2011. A significant part of the products will be produced locally in Brasil and only a small part will be imported. The production and importation of Christeyns products will commence as soon as the proper licenses have been received.
Several laundries have already expressed interested in Christeyns and its technologies and the company expects to start selling its solutions from September/October 2011 onwards.
This move will allow Christeyns to expand its activity into the Brazilian market, whose economy is undergoing major expansion. With more than 190 million people, Brazil is the sixth most populated country in the world, the 8th largest world economy and is currently experiencing one of the largest global growths of today.
Christeyns believes that this is a big step towards establishing itself further outside Europe.
Christeyns is a Belgian detergents and chemicals group, with activities in a range of markets, completely focused on the B-2-B environment. The company has been transformed from a local business into a modern, professionally managed operation still privately owned by an entrepreneur. Head office of the company is located in Gent, Belgium, the group employs about 500 people in companies spread across 20 countries. In the last 10 years Christeyns has enjoyed a rapid growth of about 20% per year, and now has a consolidated turnover of about 140 million Euro.